Discussion on Marketing Mode Innovation and Technical Support of Rural E-commerce

In the innovation of rural e-commerce marketing model, products, external and government policies are main factors affecting innovation, such as product scale, characteristics, sales form, environment, basic equipment, information technology, geographical conditions, support participation policies, etc. Modern is becoming more intelligent, mode has also changed from B2C, F2C F2B to advanced F2C2C F2C2B. The transformation model requires technology professional support, platform construction, logistics mobile payment big data technology. These technologies essential for marketing, they an indispensable part in process model.